“Ryan Holiday’s absolutely brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”

—Edward Jay Epstein, author of The Big Picture: Money and Power in Hollywood

“Behind my reputation as a marketing genius there is Ryan Holiday, who I consult often and has helped build and done more for my business than just about anyone.”

—Dov Charney, CEO and founder of American Apparel

“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.”

—Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”

—Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell

“Ryan Holiday is real. Not only real, but notorious for creating risqué ads online for American Apparel. How could a kid barely legal to buy a drink be the Don Draper of the Fast Company crowd?”


“Ryan Holiday is the Machiavelli of the Internet age. Dismiss his message at your own peril: He speaks truths about the dark side of Internet media which no one else dares mention.”

—Michael Ellsberg, author of The Education of Millionaires: It’s Not What You Think and It’s Not Too Late

“This primer on how to hack the media zeitgeist is so incredibly accurate, it just might render mainstream media completely useless. As opposed to mostly useless like it is now.”

—Drew Curtis, founder